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The captive portal is presented to the client and is stored either at the gateway or on a web server hosting the web page. Depending on the feature set of the gateway, websites or TCP ports can be white-listed so that the user would not have to interact with the captive portal in order to use them. The MAC address of attached clients can also be used to bypass the login process for specified devices.

Often captive portals are used for marketing and commercial communication purposes. Access to the Internet over open Wi-Fi is prohibited until the user exchanges personal data by filling out a web-based registration form in a web browser. The web-based form either automatically opens in a web browser, or appears when the user opens a web browser and tries to visit any web page. In other words, the user is "captive" - unable to access the Internet freely until the user is granted access to the Internet and has "completed" the captive portal. This allows the provider of this service to display or send advertisements to users who connect to the Wi-Fi access point. This type of service is also sometimes known as "social Wi-Fi", as they may ask for a social network account to login (such as Facebook). Over the past few years, such social Wi-Fi captive portals have become commonplace with various companies offering marketing centered around Wi-Fi data collection.

The user can find many types of content in the captive portal, and it's frequent to allow access to the Internet in exchange for viewing content or performing a certain action (often, providing personal data to enable commercial contact); thus, the marketing use of the captive portal is a tool for lead generation (business contacts or potential clients).[4]

A common method is to direct all World Wide Web traffic to a web server, which returns an HTTP redirect to a captive portal.[5] When a modern, Internet-enabled device first connects to a network, it sends out an HTTP request to a detection URL predefined by its vendor and expects an HTTP status code 200 OK or 204 No Content. If the device receives a HTTP 200 status code, it assumes it has unlimited internet access. Captive portal prompts are displayed when you are able to manipulate this first HTTP message to return a HTTP status code of 302 (redirect) to the captive portal of your choice.[6][7] .mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:#d33}.mw-parser-output .cs1-visible-error{color:#d33}.mw-parser-output .cs1-maint{display:none;color:#3a3;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}RFC 6585 specifies 511 Network Authentication Required code.

When a client requests a resource on a remote host by name, DNS is queried to resolve that hostname. In a captive portal, the firewall will make sure that only the DNS server(s) provided by the network's DHCP can be used by unauthenticated clients (or, alternatively, it will forward all DNS requests by unauthenticated clients to that DNS server). This DNS server will return the IP address of the captive portal page as a result of all DNS lookups.

In order to perform redirection by DNS the captive portal uses DNS hijacking to perform an action similar to a man-in-the-middle attack. To limit the impact of DNS poisoning, a TTL of 0 is typically used.

In some deployments, the rule set will route DNS requests from clients to the Internet, or the provided DNS server will fulfill arbitrary DNS requests from the client. This allows a client to bypass the captive portal and access the open Internet by tunneling arbitrary traffic within DNS packets.

Some captive portals may be configured to allow appropriately equipped user agents to detect the captive portal and automatically authenticate. User agents and supplemental applications such as Apple's Captive Portal Assistant can sometimes transparently bypass the displa