Spectators and players alike are captivated by the shareable moments in a game design that blurs the lines between worlds: Game items extend into real-world environments, like a supply llama in a London phone booth,and real-world experiences like movie theaters and concerts meet the virtual world. Even before the pandemic made online events commonplace, 12.3 million people virtually attended the first day of Travis Scott's Fortnite in-game concert.
In its heyday HQ Trivia app attracted millions of people all over the world. Players could download the app for free and play the trivia game on their smartphones to win cash prizes. Formatted like a live game show with a live host, the host would ask a question and the player had ten seconds to pick an answer from a selection of three questions, because it was a live event it added to the excitement and sense of urgency.
Nestle launched a game-based app for their young customers in connection with the Lion King movie. The packaging campaign enabled its young customers to scan the back of a Nestle cereal box to access a number of activities, including three different educational puzzles and video clips of the upcoming movie.
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