In June 2011, Yash Raj Films released a statement announcing a new directorial venture by Yash Chopra coinciding with the 50th anniversary of his Bollywood career. The producers also announced that the film would be released during the Diwali[a] 2012 weekend. Chopra said the film was untitled at that time, similar to previous project Veer-Zaara (2004) (which was named on the day of its submission to the Central Board of Film Certification). The producers considered a number of titles but were not satisfied with any of them. In September 2012, it was announced that the title of the film was Jab Tak Hai Jaan. It was inspired by a similarly titled song from the 1975 film, Sholay.
Yash wanted to add scenes from the Swiss Alps to the title song; however, the scheduled shoot was cancelled after his death. Aditya wanted to keep the film as it was because he felt that doing otherwise would "tamper" with his father's vision.
Yash Raj Films launched Jab Tak Hai Jaan in VCD, DVD and region-free high-definition Blu-ray Disc formats on 3 January 2013. The Blu-ray Disc edition featured Dolby TrueHD 96k upsampling, DTS-HD Master Audio 5.1, Dolby Surround 5.1 sound and two additional DVDs. Four hours of extra footage were included on the discs, including the making of the film and songs, an interview with Chopra and Khan, deleted scenes, videos of Khan learning to play the guitar and ride a bicycle, and a preview from the film's premiere held in a specially constructed vintage theatre at Yash Raj Studios. The film was made available on Amazon Prime Video.
Rajeev Masand of CNN-IBN gave it 3 (out of 5) stars: "I'm going with three out of five for the late Yash Chopra's Jab Tak Hai Jaan. Despite its many script problems, it's a consistently watchable film that oozes with feeling and real emotion. A fitting swan song!" OPEN magazine gave the film 3 (out of 5) stars, praising Yash Chopra's direction. Ajit Duara called it "a deeply-felt cinematic perspective from 80 years of living."Raja Sen of Rediff.com gave it 3 (out of 5) stars, saying: "As a swan-song for the master director, Jab Tak Hai Jaan might only be a middling effort. But then, sometimes, all we need is a Khan-song." Shabana Ansari of Daily News and Analysis gave the film 3 (out of 5) stars: "If you must, watch Jab Tak Hai Jaan for Khan, who can still convey love and passion in a fleeting look or a dimpled smile; and for Yash Chopra who gave us some of the most enduring romances of all times." 2b1af7f3a8