Consumers love a great deal, and merchants who offer purchasing incentives will undoubtedly increase their conversion rates. Incentives can vary from offering free shipping to giving away gifts-with-purchase. The most important part of offering incentives, however, is clearly outlining these incentives for all consumers to see. A study from comScore and UPS, for instance, reveals that free shipping has a significant impact on purchasing decisions, with percent of survey respondents indicating they will add items to their shopping carts to qualify for free shipping and percent noting that they will wait an additional two days for delivery if shipping is free. It is important to note that the study found that online retailers return policies also have an impact on conversion.
With percent of respondents stating that they view return policies before making purchases online. This data proves the importance of not only offering incentives like free shipping and returns, but also clearly highlighting these policies on e-commerce sites to help shoppers finalize their purchasing decisions Show USA WhatsApp Number List that your business is trustworthy. It is important that retailers show that their online business is trustworthy, especially because security breaches are becoming a more common occurrence in todays digital world. While instilling trust online can be a difficult task, there are a couple of things.
That merchants can do to immediately put consumers purchasing concerns at ease, such as including trust symbols and consumer testimonials on their site. Take childrens retailer Hannah Anderson for example. The retailer shows that it takes security seriously by including the Norton security symbol in the footer of its site. By keeping this symbol in the footer, Hannah Andersons focus on security is displayed on every page on the site. In addition to showing that its site is secure, Hannah Anderson includes reviews on its product pages that are powered by Bazaarvoice.