EA announced the One Million Challenge on 25 November 2010. The idea behind the challenge was that if the Need for Speed: Hot Pursuit launch trailer received one million views on YouTube by 12 December 2010, a free downloadable content (DLC) pack would be released with three new cars. Although the trailer fell short of the million views, EA still awarded the three cars for free. EA stated the cars would be added to the game through a future title update on the PlayStation 3 and Xbox 360; PC users were told that EA will share more news when it becomes available. On 14 December 2010 the first update was released which added the three cars to the player's garage. Criterion released another Xbox 360 title update the following day.[better source needed] On 17 December 2010, a third title update was released which repaired issues experienced with earlier versions of the update.[better source needed] Criterion released the official second update for the consoles on 15 February 2011, addressing some minor issues and glitches.
EA announced the first official DLC for Hot Pursuit on 6 December 2010. The Super Sports Pack adds three new cars; the Porsche 911 GT2 RS, Gumpert Apollo S, and Bugatti Veryon 16.4 Super Sport in variants for both sides of the law. There are also 13 new race and pursuit events, and new achievements/trophies to earn. It was released on 21 December on the Xbox 360 and PlayStation 3 in North America and on 22 December on PlayStation Network in Europe. Although this is the first official DLC, extra additional content could also be purchased via online storefronts.
In early July 2010 EA announced Need for Speed Hot Pursuit on Tour, a seven-city event that took the game around the United States prior to the game's release. Each stop featured recording artists and showcased an assortment of exotic cars. The tour began on 14 July 2010 at the Manhattan Classic Car Club in New York City, headlined by DJ Z-Trip. It then continued to Chicago, Seattle, San Francisco, Austin and Miami, ending with the Hot Pursuit launch party in Los Angeles. EA received a helping hand from UK vehicle wrapping company Totally Dynamic for the UK launch event, held at Totally Dynamic's South London centre. In addition to the standard edition, a Limited Edition of the game has been released, which was originally only available through pre-order at the same price as the regular game. However, it was still available beside the regular game, but in limited quantities. The Limited Edition features numerous bonuses over the standard edition, including exclusive packaging, two exclusive racers and four unlocked cars.
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