Others may send 1-2 times a month so subscribers look forward to receiving their email. Send campaigns at your own pace and check unsubscribes and click-through rates. So you can adjust the frequency wherever and whenever needed 1. Make a plan One way to stay on track is to create a content calendar and schedule your posts. The email marketing plan you follow depends on the industry you operate in and the types of content you use. 2. Design your emails When designing email campaigns, focus on your message and keep your design simple.
Your campaign in a hierarchy, placing the most important information or main elements at the top. So users will be able to quickly scan your emails if they don't phone number list have time. 3. Test your emails It's possible that a campaign you designed will look different in your customers' inboxes. So make sure you check emails on mobile and desktop devices as they may look different. Send test emails to friends and colleagues If you have friends or colleagues who can check your email for typos and provide feedback on the layout, you can send them a test email.
Find the best version with A/B test campaigns Not sure which subject line will get the most opens and clicks? Do you think there is a specific time of day when customers are more likely to purchase through your campaign? Running an A/B test allows you to experiment with different versions of the emails and see if the changes you make affect your results. 4. Explore marketing automation Unlike regular campaigns, an automation is a targeted email or a series of emails that you can set up to send. From a welcome email series to follow-up emails after a purchase and rewarding your customers with a special incentive, automation helps you optimize customer communication.